WWP Beauty, a provider of cosmetic packaging components, tubes, and full-service turnkey beauty solutions, has hired Robin Fritz as their senior strategic sales director for their Beauty & Wellness Accessories business category. Fritz’s new role represents a major step forward for the company in growing their accessories sector. 
 
Fritz joins the company with over 12 years of sales experience. Throughout her career in the beauty industry she has developed a portfolio of successful projects and developments, specializing in the accessories space. At WWP Beauty, she will be expanding the company’s current offering of creative beauty and wellness accessory solutions to meet the growing demand for self-care tools, skin care accessories (jade rollers, micro-needling tools), sleep essentials (sleep masks, satin scrunchies) as well as cosmetics accessories (brushes, makeup bags) with a focus on sustainability. She will work cross-functionally with the WWP Beauty packaging and formulation teams to align innovations.
 
WWP Beauty CEO, Josh Kirschbaum commented, “We are delighted to have Robin on the team. The expansion of our Beauty & Wellness Accessories capabilities is a reflection of our growth as a company and our commitment to offering our clients a one stop, full-service solution for all of their beauty needs. We are confident that Robin will service our global client base with future-focused solutions in the Beauty & Wellness Accessories category.”